robots.txt – stop sign for search engine bots?

SEO
Search engine bots (including robots, spiders or user agents) crawl the web every day looking for new content. Your mission is to analyze and index websites. Before the crawlers begin their work, however, they first have to pass the robot.txt file. The so-called “Robots Exclusion Standard Protocol” was first published in 1994 and regulates the behavior of search engine bots on websites. Unless otherwise stated, the bots can crawl your website unhindered. Creating a robots.txt can also help to protect certain pages or individual elements from the view of web spiders. In this article you will learn in which cases it makes sense to create a robots.txt and what you should pay attention to when generating and testing the file. If a search engine bot reaches your website, it aims…
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7 Writing Tactics to Create Killing Website Content

SEO
The content on your website can and should be your greatest ally in reaching new customers and raising brand awareness. What you write and publish on your website is what represents you to the online world. This is especially true for those people who know nothing about your brand yet. This is why it's crucial for your business success that you constantly create killer website content. To help you achieve these goals, we've put together a list of 7 best writing tactics you can start applying right after you finish reading this article. Check out the details below.   1.       Relevance Who cares if you’re insightful and informative if your target audience isn’t interested in reading your content? You have to start your strategy somewhere, and we suggest that you…
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How to check your website’s DA PA online for free?

SEO
WHAT are DA AND PA? Well to be all technical about its DA refers to Domain authority and PA refers to Page authority. The webpage consists of a domain or main IP that can be bifurcated into multiple pages but all of those are connected to one single domain. The domain authority is the major part of the webpage and the different pages are what make up the domain. The DA and PA are mainly used by google to rate a particular domain or webpage. Then you might think what does google uses as a basis for rating these pages. The authority of any domain is a basic ranking of SEO signals for that particular webpage. It is presented on a scale from 0 to 100. The bigger the number…
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The Advantages of Using Long-Tail Keywords in your SEO Campaign

SEO
Despite the continuous evolution of search engine optimization, and factors that help push it forward, keywords remain relevant. Of course, this is because the goal of SEO in the first place is to improve the best sites be returned for searches using any keyword. The results should be able to provide the best answer for the query, matched with the best user experience. Keywords are the search terms used for a query. It is the parameter set to determine what sites and pages would be included in the search results. And while there are a number of factors that determine which page is first, the primary way for a site to be included in the said result is by optimizing for the said keyword. Traditionally, keywords are just a word…
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How the User Experience Fits into SEO

SEO
When people talk about different marketing methods, user experience (or UX) can often be described in isolation to SEO. However, UX is a very big part of SEO and should be regarded as such when you are building a website. One common problem with developing effective websites is that the website designer is often given accountability of the UX and the SEO aspect is planned separately. But this is really bad practice, as UX is a fundamental part of SEO. If you take a look at Google’s very handy SEO Starter Guide, you will soon see that the user is very much the focus of everything that they do. Or to look at it from another angle, they reward the websites who put in the time and effort to make…
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Key Reasons Why You Should Have Social Plugins On Your Website When Developing It

SEO
Have you launched a website and are now wondering how to reach your intended target audience? If yes, do you know who your target audience is? This question needs to be answered before developing the website so that you can get the most out of it. The planning does not stop here; now you need to figure out how you’re going to bring your targeted number of users to your website. You would also have to be interested in knowing the reaction and response of your viewers towards your products or anything on your website. The answer to all of your needs is fairly simple ⸺ incorporating social plugins while developing your website. Social media is the thing of now! It is present in almost every society and has merged…
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How Writing Mistakes Affect SEO

SEO
If you want to succeed in your online business – whether it’s website for writers or entrepreneurs – there is one thing that you must always keep in mind - the term search engine optimization. By definition, search engine optimization or SEO is a technique that is being used by many web marketers and online business owners to drive visitors to their websites. The goal of SEO is to create keywords that can be expanded into sharing content and make money from it.  It is done when your website is listed on the first page of any search engine, particularly Google. Doing this is simple. You just have to: Invest in quality writing. Create as much unique content as you can. Articles, blogs, commentaries, posts on social media and even…
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SEO Techniques for International Clients

SEO
Marketing for local SEO is something most marketers and designers are familiar with. From knowing which parameters to use for social media campaigns to reaching out with terms targeted to a local audience, it is a simple matter of reaching a specific demographic in a specific area. However, when enhancing SEO for international audiences, there are a number of other factors involved. International SEO means knowing which countries a particular business wishes to reach ad optimizing elements that will allow the website to rank well in searches conducted by people in those areas. Customize for Each Market One of the key elements to successfully optimizing for different countries is to customize for each market type. This involves understanding your audience and the area that you are targeting. For example, creating…
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Motivate Your Inner Writer Through These Five Awesome Tips

SEO
Motivation plays a vital role when you're writing. Be prepared to deliver utter crap if you're not in the mood to create that next masterpiece of yours. Thus, you have to make sure that you're always driven with a bag full of inspirations. However, knowing that you need to be motivated and actually getting there are two different things. In case you're having problems getting into the mood, the following are five tips on how  to motivate that inner writing spirit of yours! Check them out and write to your heart's content. 1. Focus on your goal and not on the results Always keep in mind that writing is all about sharing your emotions and ideas to your readers. Your goal is to express what's inside of you. Pull that…
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