Amidst the pandemic, when people are trying their best to get their life back on track while adjusting to the new normal, the monotonous routine can be extremely overwhelming at times. Finding calmness in this chaos has become very essential. Therefore, people are constantly looking for experiences to get their heart-throbbing again. In such a case, escape room games have become a perfect option due to their unique and adventurous approach towards gaming.   Escape room brands are adopting new strategies to outdo their competitors and woo the escape enthusiasts so that they try out an experience designed by their brand. This increasing competition is resulting in cut-throat rivalry among different firms.   The twin challenge of adjusting to the new normal and constantly finding a window for an escape from reality…