Have you launched a website and are now wondering how to reach your intended target audience? If yes, do you know who your target audience is? This question needs to be answered before developing the website so that you can get the most out of it.
The planning does not stop here; now you need to figure out how you’re going to bring your targeted number of users to your website. You would also have to be interested in knowing the reaction and response of your viewers towards your products or anything on your website.
The answer to all of your needs is fairly simple ⸺ incorporating social plugins while developing your website. Social media is the thing of now! It is present in almost every society and has merged in our daily lives in such way that developing your website without incorporating social plugins is like driving a car without air bags. Neglecting social media would absolutely cause you serious damage in the future.
Social plugins
Social plugins are the tools embedded in your website which let users share their experience of the website content with their friends and acquaintances through social media networks.
The like, share, tweet, and comment buttons let users of the websites like the content and share it with others, resulting in automated dissemination of your website.
When people comment on social media sites like Facebook, Twitter, Google+, Pinterest, etc. about the content/product offered on the website it’s letting others know that it’s worthwhile.
There are many reasons why you need to decide the social plugins that you’ll have on your website. For example, a website that focuses on selling women’s accessories through its content would not need a plugin for LinkedIn, which is a professional network.
Where to place your plugins:
After selecting the plugins according to the nature of your website, it is time to place these plugins on your website. Choose a place where the user can locate these easily ⸺ they need to be available in easily reachable places like at the beginning or end of article. Some websites even have them available as a scroll along side bar, which makes it look nice yet gives easy access to the user for sharing the content.
Wherever you place these plugins, you need to keep in mind that these plugins will serve you in many ways ranging from:
- Free advertising
- Source of massive exposure
- Social interaction measurements
- Cumulative concentration of social source and action
(The concentration of social source and action refers to the number of “likes” in the case of a Facebook plugin, and +1 in the case of Google+ plugin)
All of these together help in generating the report about actions, sources, or buttons used to perform those actions, and the URLs which received the social network action.
Now let’s take a deeper look at the reasons for integrating social plugins to our websites.
Free advertising/more traffic:
Social plugins like Facebook, Twitter, Gmail, and Google+ help in free advertising through the share/tweet buttons as your users are providing you with the advertising for which you do not need to pay even a single penny.
Secondly, when other people see the shared content, they will also visit your website resulting in more visitors ⸺ and therefore your website traffic will be increased.
Any business wants more and more visitors to the website, so more traffic means more exposure for your content. Not to mention, these social plugins are providing these services totally free of charge. Not incorporating them in your website would be foolish in this “social media saturated era”.
Social media reports:
You can generate a report about the visitors/users of your website through these plugins by measuring the count of likes, shares, and tweets.
You can easily know what plugin button is being used and where your content/product has more reach. This comes in handy as Google analytics features fail this purpose.
Helps improve website content:
Having a deeper knowledge about your website viewers and readers, as well as those who bounced off without reading, can help you produce the content of your website according to the interests of the users. You can also improve the quality of your website by observing user comments about the product/content offered at your website.
More than 90% of websites state that social plugins helped increase their business and improve their website. Consider incorporating plugins imperative for the success of your website be sure to let us know how many Automatic Likes you end up getting.
Julie Richardson
Julie is a proud Social Media junkie. Experienced in Social Media Marketing and SEO, she has been writing for automaticlikes.net for 3 years. Automatic Likes is dedicated to increasing likes, shares, and increasing user engagement. When Julie isn’t writing or helping create positive Social Media experiences, she enjoys comic book conventions and reading.
