4 Ways to Build a Marketing List for Your E-Commerce Site

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Although many of us might be put off by the idea of spammy emails in our inboxes, research shows that email marketing is still one of the most effective methods of engaging with your customers and getting conversions when it is done right. When marketing to potential customers of your eCommerce store, it’s important to understand what they are looking for, the types of people that they are, and what will be the most appealing to them about your brand. Here are some of the best ways to find out more about your audience and get their information so that you can build a list of potential customers to send interesting information, promotions and more to.


Data Lists

Purchasing a list of datais an ideal way to get information on potential customers very quickly. However, it’s important to spend the time to get to know your ideal target audience very well beforehand so that you can make the best decision regarding the type of data that you purchase. You will usually be able to get data on various different demographics, so having a strong understanding of your target audience, who they are, and what demographics they fit into will help you get your hands on the correct data for marketing. For more information, visit https://leadlists.com.au/.


Email Newsletter Signup

One of the easiest ways to start building a list of potentially interested customers for your eCommerce store email marketing is to offer an option for people to sign up to your newsletter. This could be something as simple as a check box in the checkout when they purchase something from your store, or a field on your homepage encouraging visitors to leave their email address so that they can get more information and special offers sent straight to their inbox.



Often the best marketing lists are comprised of recipients that have requested to be added, so it’s a good idea to offer something in return for contact information on your website. For example, many companies offer free downloadable content to recipients that provide them with their email address and sign up to the newsletter. Putting together exclusive content that is useful to your customers will encourage them to sign up and get their hands on it. Another common tactic that works well for many eCommerce stores is offering an exclusive discount for people who sign up to the newsletter.


Retaining Subscriptions

Finally, it’s just as important to consider how you are going to retain your subscribers along with gaining new ones. Making sure that all emails are mobile-friendly, contain useful information that is personalised to the recipient, and that they are sent at appropriate times of the day are all essential for keeping your marketing list full. In addition, make the effort to engage further with your recipients and find out more about what they would like to see more of in your email newsletters so that you can keep them interested and looking forward to more.

Taking the time to get to know your audience is a key factor to putting together a marketing list, whichever method you use.


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