Banuba’s AR Beauty SDK to Enhance User Engagement & Increase Sales

In today's world, augmented reality technology has become quite widespread. Using the unique features that are provided to users in various applications, brands can achieve higher user engagement, reduce product return rates, increase sales, and drive customer loyalty.  One of the up-and-coming trends is AR beauty filters that help companies improve their marketing campaigns. Initially, they were popular only in some social networks like Snapchat. Users were actively using AR lenses and effects to beautify their appearance and engage through immersive face masks. Over time, the situation has changed and now users actively utilize makeup filters.  With the possibilities of a makeup AR SDK, it is possible to speed up the process of launching the application on the market and save on from-scratch development costs. The most popular among the…
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