Unlike other product or service-based companies, SaaS products need more effort in marketing and sales. This is because their functionalities are unique and the target audience is less aware of these new solutions. And how is the customer going to purchase your product if they don’t understand it?  Sounds like a nightmare if you are a B2B SaaS Marketer, right? Don’t worry, motion graphic videos are here to save the day (or should I say product). While other forms of content can also explain these products, videos are ultimately much better.  After all, would you prefer reading a 10-page manual about how the software works or prefer learning the same through a 2-minute video? For me, the answer is always going to be video (unless we discover an even better…