Unlike other product or service-based companies, SaaS products need more effort in marketing and sales. This is because their functionalities are unique and the target audience is less aware of these new solutions. And how is the customer going to purchase your product if they don’t understand it?
Sounds like a nightmare if you are a B2B SaaS Marketer, right?
Don’t worry, motion graphic videos are here to save the day (or should I say product). While other forms of content can also explain these products, videos are ultimately much better.
After all, would you prefer reading a 10-page manual about how the software works or prefer learning the same through a 2-minute video?
For me, the answer is always going to be video (unless we discover an even better alternative in the future). And I’m sure most of you would agree.
Video marketing has been helping SaaS businesses to increase their revenue more conveniently. And it has proven to be a conversion rate booster with effective video presentations. This is why SaaS businesses like Upsend, AWS, and Salesforce use motion graphic videos to promote their products.
By the end of 2022, 80% of consumer Internet traffic will be coming from videos. Hence, this makes motion graphic videos are an excellent way for brands to leverage this traffic for their brand.
What is A Motion Graphic Video?
Motion graphic videos include moving objects, elements, icons, and animated illustrations that visually explain a concept and help viewers understand complex topics. Motion graphics are usually done in 2D and 3D.
These videos illustrate factual data while keeping the audience engaged and informed.
Benefits of Motion Graphic Videos for SaaS Businesses
1. Ideal for Unique Products
The probability of closing a proposal for SaaS firms that contains video is 41% higher. (Proposify, 2020)
To close a deal, you must ensure the target buyers know how your product works and fulfills their needs. But, if you have innovative technical products, chances are the audience won’t understand them most of the time. So, how do you get them to purchase your product? The answer is motion graphic videos.
Motion graphics explainer videos define every detail to potential clients. With scripts tailored towards pain points, these videos work perfectly for brand awareness and engagement stage.
Eye-grabbing visuals, text, highlighted data, and voice-over of motion graphics explainers catch the attention of your buyers. And the simple illustrations and drawings make the concepts simpler and more understandable.
2. Easily Combined with Other Video Formats
Another significant reason why motion graphic videos are ideal for SaaS-based companies is the freedom to combine and reuse them with other formats across channels. For example, you can easily merge video formats such as cartoon animation, whiteboard animation, live action, and 3D animation with motion graphics.
In addition, you can tell stories about the products and their journey or pitch the potential users with a back story of how the product was developed.
For instance, if you are promoting financial software that helps companies to manage payroll. Your video can start with cartoon animations introducing characters and their day-to-day problems.
Then, from showcasing the headache of managing payroll to presenting the solution as your Software, you can experiment with the graphics as much as you want to.
Finally, the last segment could be a revisit to how your product has made management more effortless.
3. Highly Engaging & Easy to Recall
Today, the audience usually watches content on either Facebook, Instagram, TikTok, YouTube or any other social media . The best thing about motion graphic content is its ability to engage modern viewers with cartoon-looking images. Unlike live-action videos and tutorials, motion graphics or any style of animated explainer videos are highly suitable for small devices.
So, motion graphic explainers would be the way to go if you want social media marketing to promote your SaaS service. In addition, consistently doing these videos easily build the brand recall value.
For example, you can make the content memorable with engaging characters and background music. And when content is memorable, 80% of the people remember it. According to Wyzowl, 80% of the viewers remember an excellent video for up to 30 days after watching it.
4. Suitable for Quick Marketing & Sales Efforts
Regardless of the skills of your sales team, sometimes it’s impossible to explain the whole idea behind the Software. However, you might guarantee that the prospects have complete information about your product, the power of visual presentation is unbeatable.
With short motion graphic explainer videos, the sales team can increase the chances of getting a conversion. For example, a 1-minute video explaining the software and touching on the customer’s central issue can save hours of effort on talks.
And the perks of using motion graphic video don’t just end with sales. With professionally created videos, investors can also understand the product’s features quickly and decide to invest time and money in your business.
5. Creates Brand Identity
You perceive what you see, and the memory works better with the visuals. SaaS-based companies must create brand awareness before launching a technical product in the market. Your branding style says a lot about your organization’s professionals and skillset.
You can efficiently make people recognize your brand at a glance by using the right brand colors, marketing jingles, and animated characters with a unique tone in the video.
See this video by Starbucks, for example. Starbucks: Coffee Perfection
The logo and brand colors of Starbucks stay on the screen throughout the video. This helps in setting up a brand identity in the viewer’s mind, improving the chances of brand recall.
When it comes to video marketing for SaaS, there is a wide range of options available. From website landing page videos to how-to tutorials and animated explainer videos, motion graphics can do it all if done by professionals. So, ensure you know how and where to promote these videos to get solid leads.
Author bio:- Komal Kokate is the Co-Founder and CEO of MotionGility, an Explainer Video Company. With a keen eye for creativity, she is an expert in video marketing. While delivering high results to clients, she loves exploring the market and the latest marketing trends in the B2B industry. Connect with her on Facebook and LinkedIn.