10 Brand Design Trends for 2021 That Every Graphic Designer Should Know

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2020 has been a difficult year for a lot of people and businesses around the world. There had been a lot of large-scale changes happening all over the globe and it had been a difficult time for brands to take a risk and revamp their designs. But 2021 has great opportunities in store for graphic design company and brochure designers.

This year brands are going to rely more on the old favourites like– pastel colours, minimalism, flat icons and illustration for simple and clear communication as this matters more than ever in today’s society. Along with these basic designs coming back to life, there will be a different and vibrant take on designing too with the help of pop culture, geometric shapes, optical illusions and more.

The world of graphic design is an ever-changing field, there are a lot of trends that come and go, but most of these included in this article are here to stay. Here, we are going to discuss all the design trends that will be the groundwork of 2021.

1.  Geometric Shapes

Shapes are the building blocks of imagery. There is a power in the simplicity of basic shapes such as triangles, squares and circles.

And the designers are taking advantage of the power with designs/logos made out of simple lines and shapes.

One of the interesting features of this approach is that simple layering can create an illusion of structure and depth.

2.  Pastel colour palette

In the last few years neon and bold colours were all the rage. But there has been a distinct shift away from such bold colours and brands now prefer softer and muted hues of colour.

Pastel colours also give a soft, soothing and safe feeling and that’s exactly what customers/viewers want to see after the chaos that has been 2020 and the continuing difficult times of 2021.

3.  Minimalism

Minimalism has taken over every part of modern life, be it home décor, clothes, advertising and now even graphic designing.

There has been slow yet a successful shift to minimalism in the last few years, and it will continue to flourish in 2021.

This form mainly consists of basic shapes and limited colour palette to create something that is simple but yet striking.

4.  Flat icons and illustrations

An interesting thing about brand design is that something old always comes back to make yet another statement in the world of graphic design. And this style is also one of that kind.

Flat icons and illustration were all the rage before the 3D aesthetic took over. But now Flat icons and illustrations are seen to be coming back.

Icons have always been an important visual tool for brands in the past and they will definitely continue to be so in 2021. As, this style helps people analyse and understand things in a quick and easy manner.

5.  Dark Mode

Many apps have already picked up on this trend. And this trend is here to stay.

With so much of our time being in front of a computer or mobile phones it definitely affects our eyesight which in turn causes headaches. With this trend designers help the viewers to lower their eye strains while working for extended hours.

6.  Authentic representation

It is well known that people instinctively seek out other faces, and that is why portraits are useful for establishing an emotional connection in design.

This approach creates an authentic impression that helps people connect with the brand on a personal level.

These kinds of logos can range from simple, flat character portraits to detailed and illustrative portraits that highlight flaws and wrinkles.

7.  Cartoon illustration

This is a trend that keeps coming up in these lists, because why not. It is always a fun way to look at things as it brings out the inner child in people.

It is laid back and eye catching. Which leads the viewers to stay just a little bit longer.

8.  Comic and pop art

This form has started blooming around 2020, when all our lives came to a standstill because of the pandemic and we started to live through our favourite character on a Tv show and of movies.

It lets people relate to one another through similar likings in pop culture. And it also gives an opportunity to brochure designers to play around colours and famous dialogues that will as a matter of fact get customers/viewers attention.

9.  Nature element

Nature always gives a sense of freshness and freedom, and with the ongoing pandemic people often are cooped up in their houses. This design will help them feel a little more relaxed.

Nature imagery also portrays serenity, growth and renewal, all of which is very much required in these trying times. 

10.  Optical Illusion Design

When the image the brain receives doesn’t quite work as you perceive it should, a trick of the eye, we spend some time staring at it trying to work it out.

Optical illusion design has the advantage of holding the customer’s attention and helps keep the busy viewer on your site.

If you want your design to stand apart, stay in the memory, have that wow factor, then illusion design is the way to go!

The more you look, the more you need to look. It’s clever, it’s addictive, it’s a magical way of dragging viewers’ attention. But, a note of caution comes with this design, for you have to be sure that it is not over complicated or overbearing for the viewers.


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