There’s a lot to learn when it comes to web design. Web page design is a complex field with many rules, terms, and procedures that control how well a web page accomplishes the goals it was created to accomplish.
You might get bogged down in the aesthetics of a website design or overhaul. No, I don’t think that colour is suitable. What side of the screen should the logo be placed on? Should you consider placing an enormous animated GIF in the middle of the page?
The problem is that in a world where there are more than 1.8 billion websites, you must ensure that yours isn’t simply a beautiful face. Users will have a more pleasurable time interacting with your website if it is created to maximise their usability as well as their user experience (UX).
It might be difficult to learn web design if you don’t have the correct instruction unless you have the budget to hire web design services for your business. Our digital world is growing increasingly dependent on web design skills. It is important to learn the basics of web design in order to establish and enhance your company’s identity.
Here is the list of rules you should never breach in web design:
Avoid Auto-play Distractions
Avoid using the auto-play option while using video, music, and other kinds of digital media on a website. Auto-playing videos and music might make it difficult for people to traverse your site. As a result, these qualities might make it difficult to locate the CTA.
Also, irritating and unpleasant to viewers is auto-playing audio or video. If you’ve ever clicked on a link to a website on your phone, only to discover that a video embedded in the page is suddenly playing, you’ll know what I mean. In addition to being annoying, videos on auto-play may be unpleasant and awkward while you’re out in public!
The answer to this problem is simple. Simply let the user press the play button, rather than activate auto-play functions.
Avoid the Problems of Legibility
In the event that your website’s content is difficult to see, your message will not be received by visitors. Text readability is critical, yet there are numerous faults beginner designers do that detract from it. Choosing the wrong colour for your writing might backfire quickly.
If a website has white text on a light-coloured backdrop, it may be difficult for people to read. It’s also tough to read when the writing is dark against a dark background. There are times when placing text over a picture (such as a banner) might make it harder to understand.
Use the correct colour contrast to avoid this. Use bright or dark text on a white or dark backdrop. In terms of contrast, dark text on a light backdrop provides the best contrast but is more taxing on the eyes when read over a long period of time.
Use an overlay if you are putting text over a picture to make the text stand out more. Dark overlays help light-coloured writing stand out, whereas lighter-coloured overlays assist dark-coloured text stand out.
Furthermore, you should use typefaces that are not too tiny and are simple to read. Elderly people may have difficulty deciphering a typeface that uses cursive or serifs, making it even more difficult to read. Text that is too tiny will also cause issues. To increase the readability of your website, use clean, sans-serif typefaces and big font sizes.
Beware of Font-Crazy!
Fonts apart, the basic rule is to use no more than three different fonts in a single document. In many cases, a single typeface suffices. To put it another way, an overabundance of typefaces detracts from the professionalism of your website.
Your font choices should also be consistent. Because of this, they must be acceptable for both your sector and the message you’re attempting to express. If you want to express a contemporary image, sans serif fonts are a great choice (such as websites). Avoid using typefaces that are too childish or unprofessional.
Have A Clear Call To Action (CTA)
When a person visits your website, they should be greeted with a clear CTA. “Buy Now,” “Learn More,” or “Schedule a Consultation” are some of the most common options. Your CTA is your big attraction and will encourage consumer interaction.
In other cases, the CTA is buried near the bottom of a page or is completely absent. If you want your customers to respond to your CTA, make sure it is the first thing they see.
Include Your Phone Number and Email Address
Isn’t it obvious? Astonishingly few firms provide their phone numbers or email addresses on their websites. Getting in touch with your firm is one of the most common reasons people visit your website. After just a few seconds of browsing, if they can’t discover the answer to their question they will depart.
Your website should include concise and easy contact information, so be sure to include it consider including stuff like:
- Please provide us with your phone number.
- The physical location of your business.
- An address for your company’s mail, if it’s separate from your business address.
- List of e-mail addresses for crucial connections.
Visual Hierarchy Should Be Used
The concept of visual hierarchy is another important one in web design. Content on a web page is processed in this sequence by a user.
Using varied font sizes and colours might make it simpler for your users to discern the logical progression of your material. As an example, the article’s title is substantially larger than the section’s headline.
This section’s headline is also bigger than the content. The reason for this is that we want visitors to focus on the headline and then proceed to read the rest of the page. Using a variety of font sizes for our titles, headers, and content helps users navigate our material.
Visual hierarchy may also be established via the employment of colour schemes. A website’s “sign up” or “shop now” buttons could be in a richer colour than the rest of the page, for example. Additionally, links may be coloured differently than regular text.
Your final purpose for your website should be clear to you. Do you want your items to be purchased by customers? No, I don’t want them to join my email list. No, I don’t want to pay for a consultation. Regardless of the situation, you may employ a visual hierarchy to direct consumers to your website’s selling features.
Double-check your work.
Have you ever stumbled upon a mistake while perusing a company website? The misspelling might draw you out of the website’s content and make you wonder why the organisation didn’t catch it sooner. The language on a website is just as vital as the images, if not more so, for its overall design.
Punctuation and grammar errors, as well as spelling and grammatical errors, can all harm your company’s reputation. In spite of the fact that a few mistakes here and there aren’t always a disaster, several errors over time might have a negative impact on your professional image.
Carefully proofread all portions of your finished website before it goes live. Get a second pair of eyes to go over your work to see if there are any faults that you may have overlooked. Whenever you see a typo, immediately repair it! Make sure that your website is error-free so that your design and content aren’t overshadowed.
One can argue that web design is better left up to specialists because of its complexity. Even if you’re not hiring a professional to help you, knowledge of these guidelines can help you analyse the quality and effectiveness of your website.
A User-Centred Approach Design
You are correct in saying that web design is largely a matter of personal preference. But there are also well-known UX concepts that, when correctly implemented, make visitors feel more at ease.
Website visitors are less likely to return to a site if they had a bad experience, according to Amazon Web Services (AWS). It’s hard to blame them, really. All of us have probably been there at one time or another.
We hope this has given you some food for thought about usability and user experience. When designing a website, put yourself in the shoes of your visitors and keep them in mind at all times.