The content on your website can and should be your greatest ally in reaching new customers and raising brand awareness. What you write and publish on your website is what represents you to the online world. This is especially true for those people who know nothing about your brand yet. This is why it’s crucial for your business success that you constantly create killer website content.
To help you achieve these goals, we’ve put together a list of 7 best writing tactics you can start applying right after you finish reading this article. Check out the details below.
Who cares if you’re insightful and informative if your target audience isn’t interested in reading your content?
You have to start your strategy somewhere, and we suggest that you think about the topics that are relevant to your target audience.
Those topics include:
- the latest news from the industry
- trending topics
- updates and announcements
So, if you’re in the web design niche and there happens to be a new design style on the rise, make sure you blog about it, explaining what it is and why it’s so popular.
Stay updated and share relevant information with your audience.
2. Pain Points
Your target audience is out there, searching for information online. Most of them are looking for a way to solve a pain point.
So, if you know what their pain points are, you’ll know what to write about.
Answer these questions:
- What problems are they trying to solve?
- What information are they looking for?
- How can I improve their everyday lives?
So, for a fashion website, you would be covering topics such as “Why Organic Fabrics Are Better For Your Skin?” or “12 Ways to Shop Clothes Like a Pro”.
Another fantastic addition to your website would be educational content, which is both informative and highly valuable.
The best form of educational content on your website would be blog posts such as:
- how-to posts
“A Step-by-Step Guide to Start Your Own Tattoo Studio” would be a great headline for a website selling tattoo equipment.
These posts all teach your target audience how to do something, how to overcome a problem or acquire a new skill. They’ll give you a lot of organic traffic and increase the demand for more and more similar content.
4. Lists & Numbers
When your audience is searching for something online, they’ll get dozen of results with numerous similar but still different pages. If you don’t manage to stand out here, you’ll never get the traffic and attention you need.
Great headlines can help you out with this, and lists and numbers are the way to go.
- How to Teach Your Dog New Commands
- 8 Brilliant Commands You Can Teach Your Dog Today
The second title is much more precise about the content you can expect, and it promises 8 new commands. The first one is vague, and you have no idea how many commands you’ll read about.
Lists and numbers make a strong point and give your content the extra heaviness that it needs.
5. Break Down
The way you organize your content will have a significant impact on the way your audience perceives it. Here’s the strategy we suggest you use in all your writing ventures:
- break down your content
- use subheadings
- make short, three-sentence max paragraphs
- use bullet points and lists
This will help your audience scan your content and go from one section to the other in seconds. That way, they’ll find the information they need faster and will be happier with the whole experience.
6. Brand Personality
Here’s another thing you have to understand- authenticity matters.
Your potential customers and online followers need to understand who you are and what you’re like. This will help them trust you more and get emotionally connected to you.
This is why you have to show and nurture your brand personality in everything you write and publish on your website.
If we take a look at Mercedes-Benz and their brand personality, here’s what we’re always able to see:
- they’re elegant
- their tone is dignified
- they use a calm and confident brand voice
They’re showing consistency in their brand personality, and their target audience believes every word they say.
You have to do the same thing to make sure you gain and maintain your audience’s trust.
Your target audience consists of different groups of people. However, you have to aim at writing content that will suit all of them.
This is why simplicity is key.
And, just because something is simple, it doesn’t mean it’s not valuable or worth everyone’s attention. It’s just easier to comprehend.
Here’s what we mean by simple:
- everyday vocabulary
- no technical, scholarly phrases
- simple sentences
- a clear message
If you feel like you need extra help with writing, you can check out these great websites for students.
Everyone will enjoy reading your content that is simple to read and requires no additional struggles to get the information.
To write great website content, you need to create a unique tactic that will get you the results you need. That means setting the rules that work for your website and stick to them.
Hopefully, the tactics we’ve shared above will help you create your content writing strategy. Use them to improve your website quality and raise brand awareness.