As cliché as it might sound by now, headlines really do make or break your copy. It is the first thing that readers see when they are looking at your article and thus, failure to generate one also means failure to garner attention for the content.
Needless to say, writing the perfect headline for your post is a must. The following are six tips on how to do just that. Read and apply them and you will surely come up the most memorable headlines in no time.
First of all, do your research and go back to where it all began. Newspaper companies and publishing companies have long perfected the art of headline writing. Take cues from them and try to learn how they create headlines that packs a punch. After all, the writing industry has always been about learning from the greats and then refining ideas of your own.
A good technique you can do from now on is reading at least two or three newspapers’ headlines everyday. You’ll be surprised at how much you’ll improve from doing a seemingly simple practice.
2. Making use of lists and numbers
People love looking at lists of stuff. This is due to the fact that lists and numbers are easily scannable. Writing headlines such as “The Eight Scariest Places on Earth” or “Seven Ways to Cook Your Everyday Chicken” will surely attract a lot of people who can’t bother reading through everything in one go.
3. Keeping it simple and clear
The days of being profound and mysterious in the blogging field is long gone. It’s all about delivering the goods in the simplest way possible now. Thus, you need to create a headline that’s direct and clear. Pulling this off means being specific up to the smallest detail. f you’re discussing a phone bill then discuss what kind of phone you’re talking about. The mobile one or the one that stays at home.
4. Promising a certain piece of information
There are web readers out there who wish to educate themselves with new pieces of information everyday. They either hope to acquire this for personal use or for educating others. Take advantage of this fact by creating headlines that promises a copy that shares knowledge.
Furthermore, using words such as secrets or must-haves will certainly take your headline up a notch. Debunking myths will also hook some curious readers out there.
5. Incorporating keywords in the headline itself
Search Engine Optimization is vital to your article’s success. See to it that your headline is SEO friendly by incorporating keywords. Keywords are the terms used by people in order to search for a specific topic. As a general rule, long tail keywords are always better than short ones because they are more detailed and specific.
Think about the queries that web readers will be making in order to place your post on a favorable position in the search engines’ results pages (SERPs). It can also help your article set itself apart from the thousands of posts that appear online.
6. Headline writing using the reward system
One of the most common things that people think about when they read your headline is “What’s in it for me?”. Aside from shared knowledge, people also look forward to incentives when they read certain articles. Headlines that offer rewards such as products, services or even a simple good laugh when all has been said and done demands attention.
Headline writing is an art that takes practice and patience. Experiment every now and then and see which words and phrases works best.