The Significance of Great Web Design for Your E-Commerce Website

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The design of an eCommerce website is vital to the venture’s success. A well-designed WooCommerce Webshop will make your online shop look aesthetically pleasing and provide your users with a great experience.

If your customers like what they see, they’ll be more likely to purchase from your webshop. Research has shown that 4 out of every 10 internet users will abandon a website if they find the design poor.

Take it like stepping into a street store to purchase a product. If the store looks rough and untidy, you’d be unwilling to return to the place. When you optimize your webshop, you’ll ultimately make more sales.


Great navigation for users

Customers who land on your website should find it easy to navigate the platform. 

Internet surfers are mostly intolerant and have short attention spans. Hence, if they find a website’s navigation too complex, they will migrate to your competitors.

You have to make certain that your navigation is conspicuous to website visitors. All of the pages on your website need to have the navigation in the same place. You can utilize colors that go easy on the eye to make it more comfortable for users when browsing your webshop.

Users can get frustrated and leave your website if your navigation changes position with each page.


Increases engagement with call-to-action buttons

The call-to-action button is highly crucial for webdesign since it could affect whether or not a visitor will become a returning client. If you don’t focus on your call-to-action (CTA) button, you could lose out on potential business.

If you make your CTA button prominent on your website, you have to make the button bigger relative to the surrounding text. This way, visitors can find and click on it easier. One tip is to make the color of your CTA button contrast with the background and surrounding elements.


Enhances product purchase

Your product page has to be top-notch if you want users to engage with the products offered. 

9 in every 10 online shoppers place importance on images before they move to the checkout page. That’s why you need to utilize high-quality product images and place them high up on the product page since that’s one of the first things customers will look for.

You need to have at least three high-quality images highlighting different angles for each product. It’d be best to place your product’s price under the images of your product.


Reduces bounce rates

Statistics have shown that more than half of all internet traffic comes from mobile devices. That’s why your webshop needs to have a mobile-friendly website. If it isn’t, your visitors will see images placed in the wrong areas and text that just looks weird.

You have to ensure that your webshop can be easily accessed from different devices, including mobiles and PCs.

The success of a webshop is highly dependent on how great your website design is.

Optimizing your webshop design helps users to navigate the website better, increases product purchase clicks, increases engagement with call-to-action buttons, and reduces bounce rates. It also gives users a good and lasting impression of your webshop. 


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