The combination of psychology and design is nothing less than powerful in terms of engaging your end-users. Companies today are studying and analyzing consumer behavior to modify their products and services. With many websites and options available to your target customers it is important to use psychological principles while designing it. By adding certain psychological triggers, you can push your users to follow a certain path or take the desired action.
However, companies must note that using consumer psychology while designing a website may not work if these principles are not understood well by the design team. In fact, adding too many psychological triggers may turn your consumers away from your website or irritate them with excessive elements.
Here are the top 7 Website Design Tips based on consumer psychology that can help you maximize your ROI:
- Directly Address the Audience: The very first thing your web design must do is establish content with the customer through images, visuals, and text. Your website headline must convey the benefit you as a company will be offering to the user and must be as articulate as possible. Help your customers make an emotional association by using colorful and large pictures with a precise headline. Use words like “you” and “your” to address the customers and do not use “we” or “our” as it will sound boastful. Showcase what’s in it for them, instead of plainly highlighting your services.
- Avoid Creating Cognitive Stress: If your website does not seem convenient enough and adds to the mental effort of the user, they will most likely abandon it. The purpose of your design process should minimize this cognitive stress. This can be achieved by grouping similar information, follow a simple schema by adding the simple log-in step, then a search bar and finally a checkout flow, and display information in chunks. Your design must showcase all the elements in an intuitive manner to grab the user’s attention.
- Choose the Right Colours and Fonts: It is no secret that certain color schemes evoke a specific range of emotions among users. It is not a secret that certain color schemes evoke a specific range of emotions among users. While yellow evokes optimism, red creates excitement, blue showcases strength, and grey creates a sense of balance and calm within the users’ minds. You need to be careful while picking your brand’s colors as there is no one size fits all color scheme that helps all organizations convert well. Try to conduct A/B tests to determine what colors users engage with more. Just like color schemes your website typography and fonts matter. You need to choose a font that conveys your message clearly and carries your brand spirit. You can go with the New Yorker to stand out as an artistic brand or go with the more modern Sans Serif fonts to entice your users.
- Limit the Choices: While, it may seem that the more choices you give your users the better, it is not true. If you provide your users with multiple options at the same time, it can be distracting and the user will not be able to focus on one product or one type of service. The more you narrow down the options the faster your users will be able to decide. You can also display your bestsellers first to avoid showcasing too many choices as the user first interacts with your website.
- Make Your Website Content Readable: What is the point of sending a message, if your potential customers cannot understand it? It is important to keep your website readable to a level that users can easily understand what your company offers by just glancing at your website. Highlight your unique features and the benefits you provide such as free delivery, special offers, and discounts. Keep the language simple and avoid using jargon as this will help users consume content efficiently.
- Highlight Your CTA Buttons: The purpose of your website design is to help users and to make them take the desired action. Call to Action buttons specify what the users do next and every page of your website must have a relevant CTA button. Do not add multiple CTA buttons on the same page and use the ‘one page one goal’ idea.
- Declutter Your Website Layout: Your website layout is the backbone of your website design. If your layout itself is complex, users may not even interact with the other elements on your website. Make your website sleek and send the message you want to clear without trying to bombard your users with information. Adding multiple messages to your landing page may confuse the user and, also neglects the needs of the user. It is important to study what your users need and what their expectations are before writing the content for your landing page.
These website design tips can help you boost your user experience and improve the usability of your website. You can make a great first impression by following the above principles, however, make sure you keep your website simple and functional enough. A beautiful website that is too complicated for end-users may hurt your conversions. While getting more traffic and leads is the final goal, do not forget that your need to help users resolve their problems or queries. If your users are satisfied you will be able to make profits and get more conversions.