What’s the most important part of online retail business? Leads, you would say. Of course leads are important, but what’s the point of having leads which don’t convert. Conversion rate of an e-commerce site speaks about its success. The higher the conversion rate, the more is the number of purchases and the better is the reputation of the store among-st buyers. Are you wondering about the conversion rate of your Magento store and devising ways to improve it? Well, stop thinking and start reading. To convert leads into sales, there are few fundamentals which you must keep in mind and opt for the right Custom Magento development partner. Enlisted below are 5 such fundamentals. Read through and understand how you can optimize the conversion of your site. KISS (Keep it…