
Failing to find the ideal e-commerce website hosting cost can prove detrimental to the launch or management of an online store. While website design, marketing activities, and product quality might be a priority, it is important to remember that the hosting provider is the engine that powers everything.
This is particularly true for store owners who are looking to cut costs and secure top-notch SSD web hosting. In other words, many store owners fall into common hosting traps that can cost them revenue, customers, and brand reputation.
This blog will address the hosting mistakes online retailers frequently make, along with their solutions, so that you don’t encounter barriers to providing a seamless shopping experience.
Key Hosting Mistakes to Avoid for Optimal Online Store Performance
1. Selecting a Cheap Hosting Package
Most new store owners fall into the trap of selecting the cheapest hosting option available. eCommerce is a world of competition, and cheap options tend to backfire. This is especially true for shared hosting. Cost-effective shared hosting plans work for personal websites but do not come close to providing the reliability, support, and resources your online store needs, particularly during sales events where traffic spikes.
Why it’s a mistake:
Decreased customer satisfaction due to:
- Sluggish website load times
- High chances for a business to lose website access
- More troublesome traffic jams
- A lack of options that satisfy your needs
- Inadequate aid from the service representatives
What to do instead:
If you run a WooCommerce store, it is best to invest in a Virtual Private Server (VPS) or Managed WordPress Hosting solution. If these terms confuse you, MilesWeb offers e-commerce-friendly VPS plans that don’t compromise functionality for cost and have more flexibility and control over them. These plans provide optimal results for any online store.
2. Overlooking Uptime
For businesses, site downtime means lower sales. Every minute your website is offline translates to potential customers walking away. Scheduling with a provider with no strong uptime guarantees is an oversight.
Why it’s a mistake:
- Ignored revenues
- SEO results drop
- Eroded trust
What to do instead:
Select a hosting provider that advertises at least 99.95% uptime and backs it with a Service Level Agreement (SLA). Also, monitor real-time performance using monitoring tools.
3. Ignoring Website Speed and Performance
Operating at speed has now taken on a new meaning. Sluggish online stores tend to have higher rates of site abandonment alongside abandoned shopping carts, resulting in lower SEO visibility with Google page speed rankings.
Why it’s a mistake:
- Angered clients
- Reduced sales
- Neglected customer experience on mobile devices
What to do instead:
Go with NVMe SSD hosting.
- Implement caching on both server and browser levels
- Use a CDN.
- Optimize images and code
Advanced caching technology and SSD storage within MilesWeb’s hosting are designed for site performance.
4. Overlooking Security Measures
An e-commerce website manages critical information, including customer addresses, payment methods, and usernames. Lacking appropriate security measures will make your site susceptible to hacking attempts, data theft, and infection by malicious software.
Why it’s a mistake:
- Decrease in business reputation
- Economic and legal impacts
- Likelihood of being delisted from search engines
What to do instead:
Make sure your host provides:
- SSL/TLS certificates at no extra charge
- Firewall defenses
- Malware scanning
- Automatic backups
- Two-factor authentication (2FA)
Select a provider that implements routine security updates along with round-the-clock surveillance, especially for significant online stores.
5. Failing to Plan for Long-Term Growth
Numerous store owners select a plan based on their current traffic, neglecting future expansion. Your hosting crashing due to a lack of scalability can be a problem when a product goes viral or during a major marketing campaign.
Why it’s a mistake:
- Economy during promotions
- Enhanced resource allocation, expending time and money
What to do instead:
Take advantage of flexible resource hosting or clear upgrade pathways. Cloud hosting and VPS plans suit developing eCommerce stores as they increase resources on demand.
6. Absence of Technical Assistance
When an issue arises in your online store, timely assistance is critical. Inadequate quality hosting providers lack proper support systems or take too long to respond, resulting in business losses for you.
Why it’s a mistake:
- Slow issue resolution
- DIY strategies that contain blunders
- Longer periods of inactivity
What to do instead:
Opt for a host that provides:
- E-commerce-relevant expertise
- Round-the-clock ticket or live chat assistance
- Rapid response times
For example, MilesWeb has 24/7 support with professionals trained in platforms like WooCommerce, Magento, and Shopify, so help is just a click away.
7. Avoiding Regular Backups
There’s always a chance of something unexpected taking place, even with a secure site. Risks of data loss exist due to plugin conflicts, user errors, and other blunders. However, a lot of store owners lack a clear strategy for backups.
Why it’s a mistake:
- Irrecoverable data loss
- Extended periods of downtime
- Very expensive site reconstruction
What to do instead:
Check that your hosting provider offers unrestricted daily automatic backups, daily backups, and easy restoration. Always accompany these measures with off-site backups for an extra layer of safety.
8. Selecting the Wrong Server Location
The geographical placement of a server determines the speed at which a website will load for visitors. A site targeting an audience in India will not perform efficiently with a server located in the US.
Why it’s a mistake:
- Lengthy page loading speeds
- Deteriorating user experience
- Local SEO reputation declines
What to do instead:
Choose a hosting provider that allows for the selection of the data center closest to the customers. Some providers also enhance performance by providing Geo-targeted CDN services.
In Conclusion
Your web hosting provider can either positively or negatively impact the performance, security, and reliability of your online store. These hosting blunders should be avoided for effortless shopping experiences, which will captivate your customers.
To summarize:
- Avoid spending less, as it diminishes overall output.
- Always maintain focus on uptime, speed, and security.
- Have a plan that considers potential growth and scaling.
- Choose a provider focused on e-commerce services.
Trying to find a dependable eCommerce hosting service? MilesWeb has optimal solutions for expanding online businesses, offering SSD NVMe hosting, 24/7 assistance, automatic backups, and flexible plans.
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