Know Why Drupal Is The Best For Businesses In 2022

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With approx. 1.2 million websites using Drupal throughout the world, including Tesla Motors, Nokia, and Voya financial, it’s clear that Drupal is the most powerful content management system that helps support organizations boost revenue and attract an audience at a large scale. 

Drupal is the most go-to solution for both small-scale and large-scale industries because it offers reliability on open-source software (OSS). It means Drupal’s source code is openly available for anyone interested in contributing, which is the greatest strength of this platform. 

Choosing an open-source platform can have several benefits for businesses, and beyond that, choosing Drupal can offer businesses a powerful platform required to succeed. 


Why is Drupal so popular?

If you are a smart businessman looking for ways to promote an impeccable online website, Drupal website developmentis the best thing you can do for your growth and excellence. Why? The efficacy and strength of any small or large business enterprise are first and foremost showcased by its online appearance, which is a visually-appealing and high-performance website. In today’s digital world, businesses need an impeccable website that can accommodate all their business operations under one umbrella is a dream come true for all businessmen looking for ways to inflate their ROIs.

Data predicts that there is a huge demand in the last decade from large-scale businesses, which are ready to hire world-class app development companies for a quality results. Being a professional entrepreneur, if you wish to stay ahead of your competitors and stand your business out from the crowd, then Drupal development is the best choice at your disposal. 

Now, let’s discuss some of the crucial aspects which make Drupal development worth choosing for building a quality website. 


What are the benefits of the Drupal development platform?

Knowing the basics of Drupal, it’s time to understand its out-of-box advantages that can help benefit businesses today:



If you are planning to grow your business, it’s highly recommended to have all your content stacked together on one platform. It requires high security to ensure data is well-protected and secure on your website. Drupal has a dedicated team of security experts who monitor and solve all sorts of security issues reported to their Security Advisory. Also, the growing Drupal community is constantly looking after the bad and infected codes to avoid any case vulnerabilities. 

Drupal’s security is highly enhanced by a variety of core and contributed modules that support two-factor authentication, password security, and out-of-the-box password encryption capabilities. 


Open-source community

Drupal, being an open-source platform offers a large community of developers, which makes it easier for them to get your issues resolved in any challenging scenario. Also, the community includes developers and certified technical professionals who constantly work toward building thousands of Drupal modules available in Drupal’s module library. The Drupal modules refer to a collection of files entitled to certain functionalities written using PHP. Additionally, the community works with varied third-party vendors. 


Third-party integrations

Businesses rely on dynamic content to market across various social media channels. For professional marketing strategies, businesses require a trustworthy and effective web CMS to keep themselves updated with the latest sales and tech customer engagement trends. The primary reason for relying on a CMS is productivity via marketing automation strategies. Drupal makes it easier to integrate with popular marketing tools like HubSpot, Marketo, Webform, and more. 

Drupal also offers solutions for eCommerce platforms. It makes it easy for companies like Tesla, Puma, and IBM to drive better sales via customer acquisition and retention methods. 


Extensiveness via APIs

Apart from third-party integrations, modern CMS requires extensive access to a robust collection of APIs. Such collections help enhance and integrate all the needs of your company’s customer journeys. For instance:

  • RESTful web services API: It supports a decoupled Drupal website, integration with web services, and power communication among native iOS and Android apps.
  • Translation APIs: It refers to an API that adjusts the website’s language depending on the user’s geolocation. 
  • JSON API: This module uses JSON to serialize and establish communication on the website. 

Additionally, Drupal’s architecture gets designed and molded with Drupal API, querying, and GraphQL along with microservices models. Customers, developers, and admins can leverage from using these tools and features to improve their user experiences. 


Customer user experiences

Drupal offers a great customer experience, unlike the cookie-cutter solutions popular these days. Using Drupal businesses and enterprises can meet their target audience’s needs while positively influencing their purchasing decisions. Drupal comes with various built-in and contributed modules that offer robust features like:

  • Personalization: Businesses can access various personalization modules for Drupal like Commerce Recommender, Smart Content module, Aquia Lift Connector integration module, Browsing history recommendations, Context-menu Block, Personalization module, and more. 
  • Flexible marketing campaign layouts: Drupal core offers an amazing layout builder module that fulfills all the visual design requirements for business marketing campaigns. With multiple ways to distribute customer-centric experiences, enterprises can customize and build consistent and flexible landing pages. 
  • Multilingual functionality: The latest version of Drupal core allows users to translate and personalize the website according to their target audience’s understandability. By changing the language, businesses can set up an easy way to communicate their products in a large market. 
  • WYSIWYG Editor: Drupal makes it easier for the developers to preview the content before uploading, make edits in the text editor, and review it before publishing. Thus, it simplifies the integration of content with other editors, including HTML editors, pseudo-editors, and Flash-based applications.
  • Built-in block system: With Drupal, it becomes easy to change the content visuals. Whether it’s the text, image or layout, shape, and size- you can change the particular region by clicking on the Place Block button. This Custom Block module helps build custom blocks for the UI, maintaining content uniformity throughout the website. 

Using Drupal guarantees businesses with a solid working ground that offers enhanced UI and UX designs that are visually appealing and easily customizable. 


Drupal modules

Apart from using the custom features for Drupal websites, you can access the Lego-like framework that offers customization features. Hundreds and thousands of Drupal community members contribute their skills to its giant module library. 

With such massive contributions from the Drupal community, businesses and enterprises can choose from a giant repository of website features like Admin Toolbar, Layout Builder, Drupal GraphQL Module, CAPTCHA, Google Analytics, ShareThis, and meta tag plugins. 


Effective editorial workflow

Organizations that use Drupal understand its effectiveness in editorial workflows. Its content moderation and configuration features allow Drupal developers to use it effectively by reviewing and approving the content before publishing it on the website. It means developers can remove, pull, and make changes to the content using its configuration management facilities.

Additionally, the scalability and compatibility of Drupal as a CMS platform make it highly secure. Users can easily manage multiple data contents in real-time, ensuring no downtime or availability issues during data surges. 

Therefore, you can expect modern website designs via Drupal even during the heavy traffic of the online ecosystem.



The goal of marketing your content is to reach more and more audiences. SEO is one of the most effective ways to address this goal. Drupal offers great tools to make websites SEO-friendly to enhance your organic traffic. After all, it is a robust content management system that ensures a website’s search engine optimization using its modules. It offers a set of pre-installed SEO automation tools to help control all the elements of the website resulting in top search ranks of SEO-friendly CMSs. 


Final thoughts

You are now well aware of Drupal’s strengths, features, and benefits to understand why it is so popular among businesses of all sizes. To conclude, Drupal is a highly versatile CMS platform that continuously grows with innovative features and updates from its community. Thus, using Drupal helps you stay ahead in the competition with all the trending features integrated to attract more business.

In this competitive era with high-demanding customers, businesses must consult a professional Drupal app development company that can offer assistance with the right guidance and expertise. 

To know more about Drupal app development services, connect with us. 


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