Very rarely does the phrase “one size fits all” hold true. More often than not, compromises have to be made for the sake of universality. Although the results may be serviceable, they’re usually far from ideal. Web development professionals know this well since for a long time they’ve been forced to make concessions when building eCommerce platforms. To get the functionality they want, they’ve had to accept a lot of features they don’t want or need because providers have bundled them all together in the name of “convenience”. However, things have started to change, and in a positive direction.
The rise of composable commerce has given businesses across B2C, B2B and D2C models the flexibility and freedom to select only the features and functions that make the most sense for them and their customers.
Composable commerce refers to a component-based solution design approach that focuses on creating a plug-and-play eCommerce infrastructure. Because the composable architecture consists of independent components, a tech-agnostic approach, and cloud-native software, it’s a relatively simple matter for developers to mix and match components to create outstanding customer experiences. For example, companies no longer have to use the fulfillment application that came with their payment app. Instead, they can find the right solution for each function. And, because they’re API-based, they will work together seamlessly, even if they come from different sources.
The benefits of this approach are numerous. Companies can save money by investing only in the components they need. They also gain virtually limitless scalability to help them keep up with a changing marketplace. Above all else, businesses can create the ideal experience for their customers and enhance overall satisfaction.
With composable commerce, businesses can have their platform tailored to their specifications to create the perfect fit. If you want to learn more about this philosophy and what makes it so important, take a look at the accompanying resource.
Infographic created by commercetools, a composable commerce platform company