Why Should I Add a Blog to My Site?

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We’re almost halfway through 2021, but there’s still time to up your digital marketing game. An easy way to garner more traffic and utilize SEO is by adding a blog to your website. While you might think that incorporating a blog isn’t an easy feat, here are some easy steps to follow if you think this could be the right path for you!


Know What To Include

Of course, just having a blog that posts any and everything isn’t going to help your cause. You need to know what to include in order to get that Google ranking higher. A huge tool to utilize in your blog is keywords. Keywords are certain words or phrases that are plugged into search engines. If your website ranks highly for a certain keyword, then it ranks highly on Google.

Choosing keywords can be complicated on your own, but thankfully there are lots of accessible tools out there to get you started. Finding a free keyword research tool online will help you choose the right keywords. You’ll want to look for options that don’t have too many search results, but have a decent amount of searches for the topic. Play around with the research tool until you are satisfied with your choices.


Who Will Write It?

Since you might be busy, well, running the business, you might be wondering who will write for you. Luckily, there is a plethora of freelance writers out there who make a living of creating content for other people to use. Whether you use people with or without SEO experience, you can leave instructions to include your chosen keywords a certain amount of times so that you know you will get your money’s worth.

Different freelance writers and companies have various costs. You might have to pay more for better quality content, but in the end it’s worth the investment. Remember, these blogs are going right on your webpage. You’re going to want them to be good.


Other Blog Benefits

Is all of this worth the hassle? Of course it is. Most of the world turns to a search engine nowadays to choose everything from a nice couch for their living room to where they’re going to eat dinner tonight. Making your website stand out from the rest is nothing short of essential. 

If your blog has multiple well written articles on it, it will also encourage people to stay on your website for longer. And the longer the stay, the more likely they are to remember your business the next time they’re in the market for what you offer.

At the end of the day, marketing plans can get a bit complicated. If reading this article excites you but you think it might be out of your depth, consider hiring a marketing consultant. There’s plenty of local and national companies that make it their mission to help your business. Starting a blog is one great way to begin your own venture into SEO marketing, but it’s also a great item to bring up during a marketing consultation.

Jeff Shipman is the Director of Marketing Innovation at Semify, based in Rochester, New York. At HubShout, we focus on scaling, are US-based, and a white label SEO solution that helps digital marketing agencies achieve dreams through on-time delivery and SEO fulfillment. Before moving to Western New York, he earned a BA in History and a MBA at St. Bonaventure University. Go Bonnies! 


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